Perceived Quality is a key element of product management. It’s what a customer senses when he or she first sees or touches a product – the overall look and feel, shape, color, material, finish and texture.

Customers make faster and easier buying decisions if they perceive high value and are more confident with the image and quality of a product.

We deliver innovative and unique solutions to improve Perceived Quality, visualizing manufacturing variation during the digital product development process in design and manufacturing companies.

Our aesthetica software uniquely combines key elements of variation analysis and high-end visualisation technologies to provide immediate and accurate insight into the impact of manufacturing variation on Perceived Quality – not only helping to improve the finished product, but also saving time, reducing costs and improving communication and collaboration in the process.