This week your PLM MarketPlace team is at a major e-commerce event hold in Paris. This is quite new at Dassault-Systemes, but it is starting to be a very popular event among our Marketing & Sales Community.

In such event we are grabbing best-practices about e-business that will have direct impact on our website's business performance. Based on such approaches we have continuously redesigned our website in order to be better found by search engines and to generate traffic to our showcase. We have also started to extend our cross-linking program to the VAR community and published part of our catalog to be discovered by final customers. At this point, prices and other sensitive information remain confidential, available only to you VARs in this private section.

The direct impact for the VAR community in terms of business is that we now have a public catalog where prospects can request a quote. When doing this, customers give their full identity which is then managed by us as a lead provided to both Referenced Partners and you VARs.
More to come

Jacques

In this enhanced version of PLM MarketPlace we want to make business easier for all Sales Representatives and Application Engineers from our VAR Community, as well as reach new Customers with our DS VARs.

As an example, we are introducing here a visual navigation in order to easily find offers from our Partners. The benefit is that without knowing anything about the Solution or Software Company you are looking for, you are able to describe it in terms of usage by a user profile in a specific industry.

The same approach is even more fruitfull for customers and prospects not familiar with our ecosystem Solutions. We are going in the short term to communicate to potential customers via online-marketing, in order to generate customer awareness about Partner Solutions. More important, this will also guide prospects to leave their coordinates and provide leads to you. Of course, these leads will be managed via the geography CMP organizations in order to smoothly support all local particularities.

This user-centric approach is supported by many web2.0 technologies like Partner-ranking by VARs, blog, tag-cloud, RSS and so on. But for us this is not a goal in itself. Our goal with PLM Marketplace is always to leverage these technologies so that our Partners (DS VARs and Referenced Partners) make money. With this blog approach, we want also to get your feedback on many domains while concentrating on domains that generate revenue.

In the coming days there will be more about usage guidelines for this blog, processes to secure your commissions, presentations of the new business management tools and many more.
We hope this new release will be a valuable business enabler, don't miss this opportunity to secure your quarterly targets.

Jacques.