What if PLM was as easy as watching a video on YouTube?
People's habits are changing. When they want to find an answer to a question they just log on internet and try to find the right answer. And as it is well said, a picture is as good as 1000 words. That's what people are looking for when they make a search on YouTube; they are trying to find a valuable content. People are looking to content that will provide, fun, tips, facts, tutorials, etc. they don't want another TV ad.
And that's precisely the thing that our partner can provide to their user community. Nice and valuable content that will bring them useful information about their products, tips on how to use it, demo of what the product can do.

One minute of video worth dozens of slides
There are thousands of videos on YouTube. You can find all and everything on it and interact with the authors. But the thing is that sometimes it's hard to find the right content and not all those videos are useful or with high rated interest.
When it comes to put our content on such websites, there is always the fear of not to being fund. Or maybe people are going to find part of our message and it could bring to a misunderstanding. So that's why we've created a PLM MarketPlace channel in order to group all of the content in one single place. 

YouTube is not just for kids! Broadcast your business!
This social media thing is not always easy to understand. What is the value of putting my content on YouTube for example?  Of course it's a great way to get more visibility, but it's also a great way to spread useful information about partner's products and their utilization. 

• End-users aren't lost anymore. There is no need to spend hours in searching for the right videos. They can have a quick and interactive demonstration.
• This way, solution providers can explain what their products can do and how to use it. It's an overview of the product that allows people to understand the real value of solutions.
• Resellers can take a look at products demonstration and understand quickly what they're doing and which value they can give to customers. Also, by putting together those videos in one single place it allows users and resellers to find every solution demonstrations.
  

But the important thing everybody has to keep in mind is "valuable content"! The videos your putting on YouTube has to be useful, interesting, allowing people to interact with you and spread the information.
A video without any sound and/or any text with a low quality, will bring frustration, misunderstanding or people are going to switch to another video because you didn't catch their attention. Those media has to be carefully made, providing the best information in the easiest way to understand it.

Personnally, I found videos made by Creaform, Geometric and Theorem inspiring just because there is a voice explaning the meaning of what you see. What about you, what are your favorites?

Alexandre